Blue Ocean Strategy instal the new version for apple

We are aiming to open up new markets rather than compete directly with our current nearest competitors. You can think of a red ocean as all the industries that exist today.The Blue Ocean Strategy aims to promote innovative thinking, because we no longer use competitors as our benchmark, instead concentrating on finding new markets and opportunities beyond current market boundaries. The term ‘red ocean’ is often used to refer to the strategy of competing in existing markets with a number of existing competitors. Thus, blue oceans are defined as uncontested marketplaces where the new needs of existing or new customers are met.

It operates at the product development stage and focuses on creating brand new markets.With Blue Ocean Strategy you are not focused on being better than or beating your competitors, you are focused on making the competition of no importance to your business.

Most models of strategy focus on how to gain advantage over your competitors, or how you can do what you do better than your competitors.

Blue Ocean Strategy instal the new version for apple